e-Mail Marketing

A crucial part of customer retention is acquiring their e-mail address when they purchase, and re-marketing to them in the future. Generally speaking the engagement rate for e-mailers is pretty good with around a 15% open rate (OR) and a 6% click-through-rate (CTR), and it is very cost effective, with the only cost being the design, and the e-mail marketing platform you subscribe to to bulk-send. Here are a couple of examples:

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